That one is really cool!!!! I love tarpon, had a few in my fish tank under a foot long that I caught at my old job.
Yeti marketers are geniuses, make no mistake. It's a limited run and they will sell out of them. Soon, you will see them on eBay for $100 and someone will buy it. If Yeti coolers were priced around $100, we would have never even heard of the brand.