I'd assume jeep will finally start offering an off road package that doesn't require spending $60k on a Rubicon trim. That's the biggest sell for Ford. Base model bronco with a sasquatch package puts you $25k less than a Rubicon.
Yeah, Ford has absolutely undercut any other model price wise. I hope they offer some nice utilitarian packages on some of their other vehicles in the future.
They could could simply offer a damn rear selectable locker like LITERALLY every other company does at this point and it would be a big step forward.
Ford entered a Bronco in the 4600 class at King of the Hammers Every Man Challenge last week and also gave away a 2dr to the 1st place in the big race Saturday. Slawson for a 3rd time King BTW.